100 Thieves Sold Juvee!

100 Thieves Sold Juvee!

Mergers and Acquisitions

19 January 2024 15:40

100 Thieves announced the sale of Juvee beverage brand to Sprecher Brewing. Juvee will be relocated to Greater Milwaukee. The financial details of the deal were not revealed. Co-founder Sam Keene stated "We’ve experienced incredible growth since Juvee’s launch and this acquisition will help the brand reach more of our passionate consumers, while also introducing them to the full family of Sprecher beverages. I’m thrilled for Juvee to find a new home at Sprecher and ready to bring the same energy to the company’s marketing team.”

Tags: 100 Thieves

Share:

Sources:

Report mistake Submit news

Related news

View All

100 Thieves Partners with Crazy Raccoon

North American esports team 100 Thieves has joined forces with Japanese organization Crazy Raccoon for the upcoming Apex Legends Global...

More

Jan 07, 2026

Jack Martin Joins 100 Thieves

100 Thieves has officially named Apex Legends personality Jack Martin, better known online as NiceWigg, as a co-owner of the...

Hires

Jan 06, 2026

Lukas "gla1ve" Rossander Joins 100 Thieves

100 Thieves has announced the appointment of Counter-Strike legend Lukas ‘gla1ve’ Rossander as the head coach of its Counter-Strike 2...

Transfer Market

Dec 22, 2025

"device" Might Join 100 Thieves

Nicolai "device" Reedtz is close to signing with 100 Thieves as their new sniper, according to multiple sources who spoke...

More

Dec 09, 2025

100 Thieves Partners with Roobet

After a multi-year hiatus, North American esports and lifestyle powerhouse 100 Thieves has made its long-awaited return to competitive Counter-Strike....

Sponsorships

Nov 11, 2025