100 Thieves Teases Expansion

Business
10 April 2025 13:17
Esports organization 100 Thieves is hinting at major expansions into new competitive gaming titles, teasing potential entries into Street Fighter 6, Call of Duty: Warzone, and Teamfight Tactics. The organization posted three cryptic teasers across its social media channels, showcasing a 100 Thieves-branded fighting game controller, a person using Warzone's iconic armour plates, and a figure donning a helmet seen within Teamfight Tactics, the popular auto-battler from Riot Games.
Each teaser references the 2025 Esports World Cup, a prominent multi-title event set to take place in Riyadh, Saudi Arabia, throughout July and August of this year. The event is expected to draw top-tier esports teams from around the world, and 100 Thieves is one of the 40 organizations participating in the event's exclusive partner program.
As part of the partnership, 100 Thieves is set to receive substantial funding, with six-figure support aimed at expanding its fanbase ahead of the World Cup. Additionally, participating organizations will compete in the Club Championship, where $20 million in prize money will be awarded to the top 16 teams.
The possible entry into these new esports titles comes as 100 Thieves continues to solidify its position as a dominant force in the industry. By adding Street Fighter 6, Warzone, and Teamfight Tactics to its roster, 100 Thieves could extend its reach and influence in even more competitive arenas.
Founded in 2017 by former Call of Duty pro player and YouTube star Matthew "Nadeshot" Haag, 100 Thieves has quickly become one of the most recognizable esports organizations in the world. Known not only for its competitive teams but also for its strong lifestyle brand, 100 Thieves has blended gaming with high-fashion and pop culture, attracting a large, diverse fanbase.
Since its inception, 100 Thieves has grown to compete in several major titles across the esports landscape. The organization currently fields teams in League of Legends, VALORANT, Marvel Rivals, Apex Legends, and Call of Duty, where it owns the Los Angeles Thieves franchise.
100 Thieves has officially revealed its Marvel Rivals roster, which consists of the former Team Mutants players. The team...
Uncategorized
Mar 14, 2025
100 Thieves has teamed up with Google Play and Niantic, the creator of Pokémon GO, for collaborations during Pokémon...
Uncategorized
Jul 04, 2024
Adidas Originals and 100 Thieves are teaming up for their first merchandise collection, set to release on May 31....
Uncategorized
May 29, 2024
100 Thieves is going though some leadership changes. Robinson, the long-time president and COO of 100 Thieves, will transition...
Business
Mar 19, 2024
100 Thieves announced the sale of Juvee beverage brand to Sprecher Brewing. Juvee will be relocated to Greater Milwaukee....
Mergers and Acquisitions
Jan 19, 2024

Business
10 April 2025 13:17
Esports organization 100 Thieves is hinting at major expansions into new competitive gaming titles, teasing potential entries into Street Fighter 6, Call of Duty: Warzone, and Teamfight Tactics. The organization posted three cryptic teasers across its social media channels, showcasing a 100 Thieves-branded fighting game controller, a person using Warzone's iconic armour plates, and a figure donning a helmet seen within Teamfight Tactics, the popular auto-battler from Riot Games.
Each teaser references the 2025 Esports World Cup, a prominent multi-title event set to take place in Riyadh, Saudi Arabia, throughout July and August of this year. The event is expected to draw top-tier esports teams from around the world, and 100 Thieves is one of the 40 organizations participating in the event's exclusive partner program.
As part of the partnership, 100 Thieves is set to receive substantial funding, with six-figure support aimed at expanding its fanbase ahead of the World Cup. Additionally, participating organizations will compete in the Club Championship, where $20 million in prize money will be awarded to the top 16 teams.
The possible entry into these new esports titles comes as 100 Thieves continues to solidify its position as a dominant force in the industry. By adding Street Fighter 6, Warzone, and Teamfight Tactics to its roster, 100 Thieves could extend its reach and influence in even more competitive arenas.
Founded in 2017 by former Call of Duty pro player and YouTube star Matthew "Nadeshot" Haag, 100 Thieves has quickly become one of the most recognizable esports organizations in the world. Known not only for its competitive teams but also for its strong lifestyle brand, 100 Thieves has blended gaming with high-fashion and pop culture, attracting a large, diverse fanbase.
Since its inception, 100 Thieves has grown to compete in several major titles across the esports landscape. The organization currently fields teams in League of Legends, VALORANT, Marvel Rivals, Apex Legends, and Call of Duty, where it owns the Los Angeles Thieves franchise.


100 Thieves has officially revealed its Marvel Rivals roster, which consists of the former Team Mutants players. The team...
Uncategorized
Mar 14, 2025
100 Thieves has teamed up with Google Play and Niantic, the creator of Pokémon GO, for collaborations during Pokémon...
Uncategorized
Jul 04, 2024
Adidas Originals and 100 Thieves are teaming up for their first merchandise collection, set to release on May 31....
Uncategorized
May 29, 2024
100 Thieves is going though some leadership changes. Robinson, the long-time president and COO of 100 Thieves, will transition...
Business
Mar 19, 2024
100 Thieves announced the sale of Juvee beverage brand to Sprecher Brewing. Juvee will be relocated to Greater Milwaukee....
Mergers and Acquisitions
Jan 19, 2024