100 Thieves to Refocus

100 Thieves to Refocus

Business

03 November 2023 16:42

According to recent reports, 100 Thieves will go through a restructuring within the company. The company said it will spin off the energy drink brand Juvee and downsize the game development team. The organization aims to shift the business to its core.

John Robinson stated "Today we announced that we’re spinning off Juvee and our 100 Thieves Game Development studio, and reducing the size of the 100 Thieves team. We’re making these changes because we believe it’s time for 100 Thieves to refocus on our core business and do less, better.During the esports franchising era, we saw tremendous growth in our esports business & our brand and were fortunate to be able to make investments beyond that core. As the economic landscape has changed over the last two years, the growth of our business did not keep pace with the growth of our organization."

<a href=https://twitter.com/RohnJobinson/status/1720166204441264296></a>

Tags: 100 Thieves

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100 Thieves to Refocus

Business

03 November 2023 16:42

Tags: 100 Thieves

According to recent reports, 100 Thieves will go through a restructuring within the company. The company said it will spin off the energy drink brand Juvee and downsize the game development team. The organization aims to shift the business to its core.

John Robinson stated "Today we announced that we’re spinning off Juvee and our 100 Thieves Game Development studio, and reducing the size of the 100 Thieves team. We’re making these changes because we believe it’s time for 100 Thieves to refocus on our core business and do less, better.During the esports franchising era, we saw tremendous growth in our esports business & our brand and were fortunate to be able to make investments beyond that core. As the economic landscape has changed over the last two years, the growth of our business did not keep pace with the growth of our organization."

<a href=https://twitter.com/RohnJobinson/status/1720166204441264296></a>

Share:

Sources:

Report mistake   

Submit news   

Related news

View All

100 Thieves Teases Expansion

Esports organization 100 Thieves is hinting at major expansions into new competitive gaming titles, teasing potential entries into Street...

Business

Apr 10, 2025

100 Thieves Announces Marvel Rivals Roster

100 Thieves has officially revealed its Marvel Rivals roster, which consists of the former Team Mutants players. The team...

Uncategorized

Mar 14, 2025

100 Thieves Partners with Google Play and Niantic

100 Thieves has teamed up with Google Play and Niantic, the creator of Pokémon GO, for collaborations during Pokémon...

Uncategorized

Jul 04, 2024

100 Thieves Reveals New Collection

Adidas Originals and 100 Thieves are teaming up for their first merchandise collection, set to release on May 31....

Uncategorized

May 29, 2024

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100 Thieves is going though some leadership changes. Robinson, the long-time president and COO of 100 Thieves, will transition...

Business

Mar 19, 2024