BLAST Partners with Blacklyte

Business
13 June 2024 09:44
BLAST has partnered with Blacklyte for the rest of the 2024 Season, encompassing BLAST Premier and BLAST Rainbow Six Esports. Blacklyte becomes the Official Gaming Chair Partner for both leagues, supplying their Athena X gaming chair for players at events throughout 2024.
According to the release Blacklyte's logo will be shown across digital and physical branding during each event. Blacklyte debuted at the Rainbow Six Manchester Major last month, marking its entry into the BLAST ecosystem.
More:Sumo Group to Lay off 250 People
Alexander Lewin, SVP of Commercial Revenue for BLAST, stated “We are very excited to welcome Blacklyte to both the BLAST Premier and BLAST Rainbow Six Esports ecosystems for the remainder of 2024. This is BLAST’s first cross-ecosystem partnership and we can't wait to showcase the Blacklyte brand to a multitude of audiences in both Counter-Strike and Rainbow Six Siege. BLAST works across an array of leading esports titles and this cross-ecosystem partnership is testament to that variety and ability to tap into an array of communities. We’ve got some incredible event destinations coming up this year with London, Copenhagen and Montreal and we can’t wait to integrate Blacklyte into our remaining events.”
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Business
13 June 2024 09:44
BLAST has partnered with Blacklyte for the rest of the 2024 Season, encompassing BLAST Premier and BLAST Rainbow Six Esports. Blacklyte becomes the Official Gaming Chair Partner for both leagues, supplying their Athena X gaming chair for players at events throughout 2024.
According to the release Blacklyte's logo will be shown across digital and physical branding during each event. Blacklyte debuted at the Rainbow Six Manchester Major last month, marking its entry into the BLAST ecosystem.
More:Sumo Group to Lay off 250 People
Alexander Lewin, SVP of Commercial Revenue for BLAST, stated “We are very excited to welcome Blacklyte to both the BLAST Premier and BLAST Rainbow Six Esports ecosystems for the remainder of 2024. This is BLAST’s first cross-ecosystem partnership and we can't wait to showcase the Blacklyte brand to a multitude of audiences in both Counter-Strike and Rainbow Six Siege. BLAST works across an array of leading esports titles and this cross-ecosystem partnership is testament to that variety and ability to tap into an array of communities. We’ve got some incredible event destinations coming up this year with London, Copenhagen and Montreal and we can’t wait to integrate Blacklyte into our remaining events.”


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