Bungie Might Charge $40 for Marathon

Business
17 September 2024 20:42
Bungie has explored the possibility of pricing its upcoming game Marathon at $40, instead of adopting the prevalent free-to-play (F2P) model. This consideration comes amid a market trend favoring F2P monetization for multiplayer games.
While Bungie has not officially confirmed Marathon's pricing strategy, the studio's internal playtests and feedback from selected streamers suggest that the game might justify the $40 price tag. Currently, there are two playable maps, though the final number has not been disclosed.
More:Concord Might Return
Marathon, an extraction shooter with unique Bungie elements, will feature various classes with distinct abilities. The game is based on Bungie’s Marathon IP, a series of first-person shooters from the 1990s. It is set to launch on PC, PlayStation 5, and Xbox Series XS.
The report also highlights ongoing challenges within Bungie, including low morale among developers following a recent round of layoffs and company restructuring. In July, Bungie reduced its workforce by 220 employees and restructured its teams, including spinning off one unannounced project into a new PlayStation studio.
The potential $40 price point for Marathon contrasts with the recent struggles of Sony’s Concord, which also adopted a $40 price but faced a problematic launch.
Sony's integration of Bungie into its PlayStation ecosystem has progressed with the announcement that Bungie’s Creative Studios is now fully...
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Business
17 September 2024 20:42
Bungie has explored the possibility of pricing its upcoming game Marathon at $40, instead of adopting the prevalent free-to-play (F2P) model. This consideration comes amid a market trend favoring F2P monetization for multiplayer games.
While Bungie has not officially confirmed Marathon's pricing strategy, the studio's internal playtests and feedback from selected streamers suggest that the game might justify the $40 price tag. Currently, there are two playable maps, though the final number has not been disclosed.
More:Concord Might Return
Marathon, an extraction shooter with unique Bungie elements, will feature various classes with distinct abilities. The game is based on Bungie’s Marathon IP, a series of first-person shooters from the 1990s. It is set to launch on PC, PlayStation 5, and Xbox Series XS.
The report also highlights ongoing challenges within Bungie, including low morale among developers following a recent round of layoffs and company restructuring. In July, Bungie reduced its workforce by 220 employees and restructured its teams, including spinning off one unannounced project into a new PlayStation studio.
The potential $40 price point for Marathon contrasts with the recent struggles of Sony’s Concord, which also adopted a $40 price but faced a problematic launch.


Sony's integration of Bungie into its PlayStation ecosystem has progressed with the announcement that Bungie’s Creative Studios is now fully...
Business
Oct 23, 2024
Bungie, the PlayStation-owned studio, has announced another round of significant layoffs, cutting approximately 220 jobs. This follows a previous reduction...
Drama
Aug 01, 2024
According to Stephen Totilo on social media, Bungie, the developer of Destiny, has been awarded $63k in damages in a...
Drama
May 28, 2024
According to recent news, Bungie laid off more than 100 employees recently. The company had more than 1200 employees which...
Business
Nov 01, 2023
Earlier this year, a former HR manager at Bungie filed a lawsuit against the company, alleging wrongful termination. According to...
Drama
Oct 06, 2023