CCTV+ Partners with Esports World Cup

Business

22 July 2024 14:55

The Esports World Cup, currently underway in Saudi Arabia and organized by the Esports World Cup Foundation, has secured a partnership with CCTV+, a subsidiary of China Central Television (CCTV). Through this partnership EWC matches will be broadcast on various CCTV+ channels across China, enhancing accessibility for Chinese viewers throughout July and August 2024.

CCTV+ is available over 70 countries. The collaboration with the Esports World Cup Foundation will deliver EWC content to CCTV+ users, thereby broadening the event's reach in China.

This partnership was made possible through another recent agreement involving the Esports World Cup Foundation, VSPO, and the China Media Group.

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Notably, the China Media Group has established the National Esports Development Institute, serving as a pivotal platform to facilitate the integration of EWC content into CCTV+. The Institute aims to foster sustainable growth in esports, aligning with EWC's vision for the future of competitive gaming.

Tags: Esports World Cup

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