EA Reveals New Plan for Growth

EA Reveals New Plan for Growth

Business

07 September 2023 11:45

Electronic Arts revealed its plans for growth. CEO of EA Andrew Wilson stated "franchises like The Sims, Apex Legends, and Battlefield will creeate huge communities". He stated ""We are very blessed in that we have FC, we have Madden, we have Battlefield, we have The Sims, we have Apex, we're building out Skate. So we're going to disproportionately invest in IP as a platform and really creating the new world that is the flywheel of engagement. 50 years ago, it was about cruise lines and hotels. Today it's about Play, Watch, Create, Connect around these massive online communities in the context of these extraordinary IP."

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