Gen.G X Idahoan Foods Partnership is Extended

Gen.G X Idahoan Foods Partnership is Extended

Business

02 October 2024 19:35

Gen.G Esports has announced an extension of its partnership with Idahoan Foods, focusing on the Potato Shreds snack. The collaboration will introduce the Shreds Gaming Lounge at the University of Kentucky, Boston University, and the University of Florida.

The Gaming Lounge will feature product giveaways, gaming stations, and a high-score competition, allowing students to sample Shreds products. Activations will occur over several days in October and November, coinciding with campus tailgate events.

Gen.G CEO Arnold Hur stated, “It’s been an incredible experience working with the Shreds team to use gaming to position the brand in an innovative way across the different college campuses we partner with. This is our second year – proving that when you’ve got a great product, gaming is an effective way to position a brand thoughtfully and authentically.”

More:Epic Games Files a Lawsuit Against Google and Samsung

Idahoan Foods, based in Idaho, initially partnered with Gen.G in August last year and aims to create engaging experiences for students through this expanded initiative.

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Gen.G X Idahoan Foods Partnership is Extended

Business

02 October 2024 19:35

Tags: Gen.G

Gen.G Esports has announced an extension of its partnership with Idahoan Foods, focusing on the Potato Shreds snack. The collaboration will introduce the Shreds Gaming Lounge at the University of Kentucky, Boston University, and the University of Florida.

The Gaming Lounge will feature product giveaways, gaming stations, and a high-score competition, allowing students to sample Shreds products. Activations will occur over several days in October and November, coinciding with campus tailgate events.

Gen.G CEO Arnold Hur stated, “It’s been an incredible experience working with the Shreds team to use gaming to position the brand in an innovative way across the different college campuses we partner with. This is our second year – proving that when you’ve got a great product, gaming is an effective way to position a brand thoughtfully and authentically.”

More:Epic Games Files a Lawsuit Against Google and Samsung

Idahoan Foods, based in Idaho, initially partnered with Gen.G in August last year and aims to create engaging experiences for students through this expanded initiative.

Share:

Sources:

Report mistake   

Submit news   

Related news

View All

Gen.G Partners with Descente

Gen.G has announced a limited edition uniform to celebrate its participation in the upcoming League of Legends World Championship. The...

Business

Sep 20, 2024

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Gen.G has announced plans to open a new hub in Riyadh, Saudi Arabia. The news was unveiled earlier this month...

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Gen.G and the Saudi Telecom Company have announced a new partnership up to introduce 'Esports Certification Courses' during the Esports...

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Jul 12, 2024

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Gen.G has partnered with Allvintage Wine, a Korean wine company, to introduce their own branded wines. This collaboration is a...

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Jun 21, 2024

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Gen.G has announced the opening of a new building adjacent to its headquarters in Seoul South Korea. The facility will...

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Jun 11, 2024