Roblox to Introduce a New Revenue Scheme for Devs

Roblox to Introduce a New Revenue Scheme for Devs

Business

09 September 2024 16:14

Roblox is enhancing its revenue-sharing model as it aims for 1 billion users. At its annual developers conference in San Francisco, CEO David Baszucki announced that developers will now retain between 50 and 70 percent of the revenue from purchases made with real currency. This is a significant increase from the approximately 30 percent share given for transactions made with the platform’s native Robux currency within freemium experiences.

This change is intended to encourage the development of more premium games as Roblox seeks to attract older users. Baszucki also mentioned plans to extend this revenue model to paid experiences on mobile devices and consoles, though app store fees could complicate this.

More:Saudi Arabia's Public Investment Fund to Move Stocks to Savvy Games Group

Additionally, Roblox introduced a new affiliate link program allowing participants to earn up to 50 percent, capped at $100, of Robux purchases made by new users who join through their referral link within six months. Baszucki stated that this program is designed to facilitate more aggressive social marketing by creators.

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Roblox to Introduce a New Revenue Scheme for Devs

Business

09 September 2024 16:14

Tags: Roblox

Roblox is enhancing its revenue-sharing model as it aims for 1 billion users. At its annual developers conference in San Francisco, CEO David Baszucki announced that developers will now retain between 50 and 70 percent of the revenue from purchases made with real currency. This is a significant increase from the approximately 30 percent share given for transactions made with the platform’s native Robux currency within freemium experiences.

This change is intended to encourage the development of more premium games as Roblox seeks to attract older users. Baszucki also mentioned plans to extend this revenue model to paid experiences on mobile devices and consoles, though app store fees could complicate this.

More:Saudi Arabia's Public Investment Fund to Move Stocks to Savvy Games Group

Additionally, Roblox introduced a new affiliate link program allowing participants to earn up to 50 percent, capped at $100, of Robux purchases made by new users who join through their referral link within six months. Baszucki stated that this program is designed to facilitate more aggressive social marketing by creators.

Share:

Sources:

Report mistake   

Submit news   

Related news

View All

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Roblox is reportedly under investigation by the U.S. Securities and Exchange Commission (SEC), according to a recent Bloomberg report. A...

Drama

Feb 12, 2025

Roblox at Crosshairs

A growing network of illegal casinos is reportedly allowing children to gamble on Roblox, according to a Sky News investigation....

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Dec 18, 2024

Donald Trump Tags Roblox

In an unusual move, former President Donald Trump tweeted at the Roblox Twitter Community (R.T.C.), a fan account focused on...

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Oct 03, 2024

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Roblox has been banned in Turkey due to concerns over "child exploitation," as announced by the Turkish Ministry of Justice....

Drama

Aug 08, 2024

Roblox China Layoffs Announced

According to recent news, Roblox China announced a series of layoffs. The company revealed that all the employees affected by...

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Oct 24, 2023