Sensor Tower Acquires Data.ai

Sensor Tower Acquires Data.ai

Mergers and Acquisitions

20 March 2024 09:21

Sensor Tower has acquired mobile marketing firm Data.ai for an undisclosed amount, a move that may result in layoffs for an unspecified portion of Data.ai's workforce. According to release, Sensor Tower intends to leverage Data.ai to enhance its presence in digital marketing and mobile sectors, as well as to broaden its customer base and product offerings. Sensor Tower has assured that its platforms will continue to operate independently without immediate changes for consumers. The leadership team will also remain unchanged and oversee both companies.

Sensor Tower CEO Oliver Yeh stated "This merger also necessitates optimising our team structure. We are committed to providing assistance and resources to our departing colleagues during this transition."

Tags: Sensor Tower

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Sensor Tower Acquires Data.ai

Mergers and Acquisitions

20 March 2024 09:21

Tags: Sensor Tower

Sensor Tower has acquired mobile marketing firm Data.ai for an undisclosed amount, a move that may result in layoffs for an unspecified portion of Data.ai's workforce. According to release, Sensor Tower intends to leverage Data.ai to enhance its presence in digital marketing and mobile sectors, as well as to broaden its customer base and product offerings. Sensor Tower has assured that its platforms will continue to operate independently without immediate changes for consumers. The leadership team will also remain unchanged and oversee both companies.

Sensor Tower CEO Oliver Yeh stated "This merger also necessitates optimising our team structure. We are committed to providing assistance and resources to our departing colleagues during this transition."

Share:

Sources:

Report mistake   

Submit news   

Related news

View All

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Krafton has acquired a controlling stake in Indian gaming studio Nautilus Mobile for $14 million. The all-cash deal, confirmed at the...

Mergers and Acquisitions

Apr 02, 2025

DoubleU Games Finalizes Paxie Acquisition

DoubleU Games, the South Korean gaming giant, has successfully completed its acquisition of Paxie Games, a Turkish game developer, for...

Mergers and Acquisitions

Mar 27, 2025

Niantic Acquired by Scopely

Niantic, the developer behind Pokémon Go, has reached an agreement to be acquired by Scopely, a subsidiary of the Saudi...

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