Take-Two Boss Skeptical About Call of Duty on Game Pass

Take-Two Boss Skeptical About Call of Duty on Game Pass

Drama

09 August 2024 22:29

Take-Two CEO Strauss Zelnick has commented on the impact of adding games like Call of Duty to subscription services like Game Pass, noting that such moves will likely drive consumers to subscribe, at least temporarily.

While Take-Two does support subscription services for its older titles, the company remains cautious about including new AAA games in these services upon release. In 2022, Zelnick stated, "That doesn't make any sense to us, because economically speaking, we don't think consumers are prepared to pay for that. And we can't afford to turn our business upside down in a way that doesn't make sense economically."

More:Samsung Partners with Illuvium

With Xbox set to include Call of Duty: Black Ops 6 in Game Pass this October, Zelnick was asked if he expects this to alter consumer behavior. He responded, "I think that offering a frontline title with a premium price in a subscription service, day and date, will push consumers to that subscription service for at least a period of time."

Despite this, Zelnick emphasized that Microsoft's approach won't influence Take-Two's strategy. "No, it won't affect our decisions," he said. "Because our decisions are rational."

Tags: Take-Two

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Take-Two Boss Skeptical About Call of Duty on Game Pass

Drama

09 August 2024 22:29

Tags: Take-Two

Take-Two CEO Strauss Zelnick has commented on the impact of adding games like Call of Duty to subscription services like Game Pass, noting that such moves will likely drive consumers to subscribe, at least temporarily.

While Take-Two does support subscription services for its older titles, the company remains cautious about including new AAA games in these services upon release. In 2022, Zelnick stated, "That doesn't make any sense to us, because economically speaking, we don't think consumers are prepared to pay for that. And we can't afford to turn our business upside down in a way that doesn't make sense economically."

More:Samsung Partners with Illuvium

With Xbox set to include Call of Duty: Black Ops 6 in Game Pass this October, Zelnick was asked if he expects this to alter consumer behavior. He responded, "I think that offering a frontline title with a premium price in a subscription service, day and date, will push consumers to that subscription service for at least a period of time."

Despite this, Zelnick emphasized that Microsoft's approach won't influence Take-Two's strategy. "No, it won't affect our decisions," he said. "Because our decisions are rational."

Share:

Sources:

Report mistake   

Submit news   

Related news

View All

Take-Two Acquires Gearbox

Take-Two Interactive has announced its acquisition of Gearbox, from Embracer Group for a sum of $460m. The acquisition...

Business

Mar 28, 2024

Take-Two vs. Remedy Battle

Take-Two Interactive has filed for a trademark dispute, citing perceived resemblances between the logos of Remedy and Rockstar Games. Remedy...

Business

Jan 19, 2024

Take-Two's $543.6m Loss

Take-Two Interactive revealed its financial reports for the second quarter of its fiscal year 2024. The company stated net...

Business

Nov 09, 2023

EA to Lay off 300-400 Employees

Electronic Arts (EA) is laying off between 300 and 400 employees in a significant restructuring effort, according to a report...

Drama

May 01, 2025

VCT EMEA Stage 1 Will Continue Friday

After a series of technical difficulties disrupted the VCT EMEA Stage 1, Riot Games has upgraded its PCs and...

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