Team Vitality Partners with ALDI

Team Vitality Partners with ALDI

Business

23 October 2024 20:17

French esports club Team Vitality and ALDI have announced a collaboration aimed at fighting online toxicity against women in gaming. The initiative, highlighted in a video titled “Des Failles dans La Faille” (“Rifts in the Rift”), focuses on the issue of cyberbullying within the League of Legends community.

The video features Team Vitality's women’s League of Legends team, the Rising Bees, alongside TV host Marie Palot and League of Legends shoutcaster Nox. It addresses the daily online harassment faced by female gamers, emphasizing the detrimental effects on their confidence, mental health, and in-game performance.

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According to recent statistics, while women represent 50% of gamers worldwide, only 7% compete in esports. A 2022 Ipsos study revealed that 84% of those harassed online are women, with more than half under the age of 30.

For over four years, Team Vitality and ALDI have been committed to advancing women's esports, including the formation of the Rising Bees in 2023. The campaign advocates for equitable training and resources for women’s teams, aiming to create a more diverse and inclusive esports ecosystem.

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Team Vitality Partners with ALDI

Business

23 October 2024 20:17

Tags: Team Vitality

French esports club Team Vitality and ALDI have announced a collaboration aimed at fighting online toxicity against women in gaming. The initiative, highlighted in a video titled “Des Failles dans La Faille” (“Rifts in the Rift”), focuses on the issue of cyberbullying within the League of Legends community.

The video features Team Vitality's women’s League of Legends team, the Rising Bees, alongside TV host Marie Palot and League of Legends shoutcaster Nox. It addresses the daily online harassment faced by female gamers, emphasizing the detrimental effects on their confidence, mental health, and in-game performance.

More:Twitch Denies Israel Account Block Accusations

According to recent statistics, while women represent 50% of gamers worldwide, only 7% compete in esports. A 2022 Ipsos study revealed that 84% of those harassed online are women, with more than half under the age of 30.

For over four years, Team Vitality and ALDI have been committed to advancing women's esports, including the formation of the Rising Bees in 2023. The campaign advocates for equitable training and resources for women’s teams, aiming to create a more diverse and inclusive esports ecosystem.

Share:

Sources:

Report mistake   

Submit news   

Related news

View All

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Esports organization Team Vitality has launched RushBee, a new marketing agency focused on helping brands connect with Gen Z...

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Apr 30, 2025

Team Vitality Benches "Hylissang"

Team Vitality announced that veteran support Zdravets “Hylissang” Galabov has been moved to the inactive roster, with Yasin “Nisqy”...

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Mar 07, 2025

Team Vitality Signs "MVL"

Team Vitality has announced the signing of Chess Grandmaster Maxime ‘MVL’ Vachier-Lagrave as the organization’s new professional chess player....

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Feb 12, 2025

Team Vitality Dominates The Weekend

Team Vitality achieved two major victories over the weekend, winning both Counter-Strike 2’s Intel Extreme Masters (IEM) Katowice 2025...

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Former Counter-Strike pro player and current analyst Jacob ‘Pimp’ Winneche has joined Team Vitality as the organization’s official ambassador. In...

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Jan 30, 2025