Editing News/Devs Want Alternative App Stores

{{News
|seo_title=Devs Want Alternative App Stores
|seo_keywords=App Stores
|image=Apple12.png
|tags=Apple, Google
|date=2025-10-14T11:19:06.000Z
|sources={{NewsSource
|source=Games Industry
|url=https://www.gamesindustry.biz/majority-of-mobile-devs-believe-industry-wont-survive-without-alternative-app-stores
|article=News/Devs Want Alternative App Stores
}}
|author=Andura
|category=Drama
|content=A recent industry report suggests a growing wave of discontent among mobile game developers toward Apple and Google’s dominance over the app store ecosystem, with only 4% believing the mobile development sector can sustain itself under the current conditions.

The findings come from a whitepaper titled Ctrl. Alt. Del. – Reclaiming The Gaming Distribution Landscape, commissioned by Aptoide and conducted independently by Atomik Research. The study surveyed more than 300 senior developers from mobile gaming studios across the United States and the United Kingdom.

The majority of those surveyed voiced concerns over the financial and operational challenges posed by the leading app stores. Over 50% pointed to “exorbitant app store fees and marketing costs” as their top frustration, while 46% cited high acquisition costs and 44% criticized what they describe as “restrictive policies” enforced by Apple and Google.

Additionally, 43% of respondents said they struggle with discoverability and platform saturation, making it difficult for their games to reach audiences through mainstream app stores.

Despite these grievances, 87% of developers acknowledge that most of their revenue still comes through [[Companies/Apple|Apple]]’s App Store and Google Play. However, there's a notable shift on the horizon: 74% of developers expect alternative app stores to become a key component of their distribution strategies within the next five years.

The report also highlights that nearly half of those surveyed feel that Apple and Google’s content restrictions are limiting. This sentiment is pushing many developers to explore alternative platforms in pursuit of better revenue splits and fewer limitations on content and monetization.

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}}