View source for News/Lexus Partners with Ultimate Madden Bowl

{{News
|seo_title=Lexus Partners with Ultimate Madden Bowl
|seo_keywords=Lexus
|image=Gaming.png
|tags=Ultimate Madden Bowl
|date=2024-01-30T16:58:40.000Z
|sources={{NewsSource
|source=Esports Insider
|url=https://esportsinsider.com/2024/01/lexus-madden-super-bowl
|article=News/Lexus Partners with Ultimate Madden Bowl
}}
|author=Andura
|category=Business
|content=Lexus has been named the official presenting partner for the Ultimate Madden Bowl, the major Madden esports event of the year, coinciding with the Super Bowl in February 2024. Lexus will be prominently featured in all event broadcasts. The event will have a $1m prize pool for the participants. Greg Kitzens stated '''“Innovation and performance are the core of Lexus’s culture. The MCS captures both of these values in the virtual arena for the next generation of athletes."'''
}}