Editing News/Playtika Acquires SuperPlay

{{News
|seo_title=Playtika Acquires SuperPlay
|seo_keywords=Playtika
|image=Playtikaww.png
|tags=Playtika
|date=2024-09-19T22:14:54.000Z
|sources={{NewsSource
|source=Games Industry
|url=https://www.gamesindustry.biz/playtika-acquires-superplay-for-700-million
|article=News/Playtika Acquires SuperPlay
}}
|author=Andura
|category=Mergers and Acquisitions
|content=Playtika Holding Corp. has announced a definitive agreement to acquire Israeli mobile gaming company SuperPlay for $700m, with potential contingent payments of up to $1.25 billion based on financial performance. The deal is expected to close in the fourth quarter of 2024.

Founded in 2019 by former Playtika employees, SuperPlay has quickly gained traction in the mobile gaming sector with its successful titles, Dice Dreams and Domino Dreams, alongside two additional games in development. As of August, SuperPlay reported 1.7 million Average Daily Active Users.

SuperPlay co-founders Gilad Almog and Eyal Netzer will continue to lead the studio as an independent entity within Playtika.

"We see the acquisition of SuperPlay as a key move in strengthening Playtika's leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities," said Playtika CEO Robert Antokol.

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The transaction involves an upfront payment of $700 million, with additional earnout payments contingent on SuperPlay's financial performance from 2025 to 2027. These payments are expected to be funded through Playtika’s operational cash flow.

Playtika has reassured stakeholders of its commitment to its quarterly dividend and capital return program. The transaction has been approved by the boards of both companies and is pending regulatory approvals and customary closing conditions.
}}