Editing News/Roblox Unveils Licensing Platform

{{News
|seo_title=Roblox Unveils Licensing Platform
|seo_keywords=Roblox
|image=Roblox.jpg
|tags=Roblox
|date=2025-07-17T09:07:24.000Z
|sources={{NewsSource
|source=Games Industry
|url=https://www.gamesindustry.biz/roblox-reveals-new-licensing-platform-with-sega-netflix-and-more-on-board
|article=News/Roblox Unveils Licensing Platform
}}
|author=Andura
|category=Business
|content=Roblox has rolled out a new licensing platform aimed at making it easier for game developers on the platform to legally use popular intellectual properties (IP) in their creations. Designed to streamline what is traditionally a complex negotiation process, the system allows IP holders to offer licenses at scale while giving developers simplified access to officially sanctioned content.

Key entertainment brands are already participating in the initiative, including Sega, Netflix, Lionsgate, and Kodansha. Sega is offering its Like A Dragon series, Netflix is licensing Stranger Things and Squid Game, and Lionsgate has brought in four of its film franchises: Divergent, Now You See Me, Saw, and Twilight. Manga publisher Kodansha is also preparing to launch licenses for two of its titles.

At the heart of the system are two new tools: the Roblox License Manager and the Licenses catalogue. These tools allow IP holders to manage how their content is used—controlling elements like content maturity, usage guidelines, and revenue share—while developers can browse and apply for licenses directly. Roblox describes the system as offering “media licensing at scale,” with rights holders able to either tailor licensing deals or offer more open access to their content.

Game developers should expect varying terms based on the property. For example, Like A Dragon from Sega requires creators to have at least 1,000 daily active users before applying, and revenue is split 50/50 after platform fees. In addition, licensed content must align closely with the original storyline and characters. Netflix, on the other hand, imposes no audience threshold but only gives creators a 15% share of Robux earnings from related experiences.

'''More:'''[[News/Roblox at Crosshairs|Roblox at Crosshairs]]
}}