Andura at 11:35, 11 February 2026

2026-02-11T11:35:49Z

← Older revision		Revision as of 11:35, 11 February 2026
Line 2:		Line 2:
	\|seo_title=Mattel Will Acquire Mattel163		\|seo_title=Mattel Will Acquire Mattel163
	\|seo_keywords=Mattel		\|seo_keywords=Mattel
			\|image=Mattel163.jpg
	\|tags=Mattel		\|tags=Mattel
	\|date=2026-02-11T11:06:46.000Z		\|date=2026-02-11T11:06:46.000Z

Andura: Created page with "{{News |seo_title=Mattel Will Acquire Mattel163 |seo_keywords=Mattel |tags=Mattel |date=2026-02-11T11:06:46.000Z |sources={{NewsSource |source=Games Industry |url=https://www.gamesindustry.biz/mattel-to-acquire-full-ownership-of-mattel163-from-netease?_gl=1nduj6e_upMQ.._gaMTYwMzMyODAzNC4xNzcwODA3NzQx_ga_BBZCZLHBF6*czE3NzA4MDc3NDEkbzEkZzAkdDE3NzA4MDc3NDEkajYwJGwwJGgw |article=News/Mattel Will Acquire Mattel163 }} |author=Andura |category=Mergers and Acquisitions |co..."

2026-02-11T11:34:06Z

Created page with "{{News |seo_title=Mattel Will Acquire Mattel163 |seo_keywords=Mattel |tags=Mattel |date=2026-02-11T11:06:46.000Z |sources={{NewsSource |source=Games Industry |url=https://www.gamesindustry.biz/mattel-to-acquire-full-ownership-of-mattel163-from-netease?_gl=1*nduj6e*_up*MQ..*_ga*MTYwMzMyODAzNC4xNzcwODA3NzQx*_ga_BBZCZLHBF6*czE3NzA4MDc3NDEkbzEkZzAkdDE3NzA4MDc3NDEkajYwJGwwJGgw |article=News/Mattel Will Acquire Mattel163 }} |author=Andura |category=Mergers and Acquisitions |co..."

New page

{{News
|seo_title=Mattel Will Acquire Mattel163
|seo_keywords=Mattel
|tags=Mattel
|date=2026-02-11T11:06:46.000Z
|sources={{NewsSource
|source=Games Industry
|url=https://www.gamesindustry.biz/mattel-to-acquire-full-ownership-of-mattel163-from-netease?_gl=1*nduj6e*_up*MQ..*_ga*MTYwMzMyODAzNC4xNzcwODA3NzQx*_ga_BBZCZLHBF6*czE3NzA4MDc3NDEkbzEkZzAkdDE3NzA4MDc3NDEkajYwJGwwJGgw
|article=News/Mattel Will Acquire Mattel163
}}
|author=Andura
|category=Mergers and Acquisitions
|content='''TL;DR'''
* Mattel will acquire full ownership of mobile game developer Mattel163 in a deal valued at $318 million.
* The toy giant is purchasing NetEase’s 50 percent stake to strengthen its digital publishing strategy.

Mattel is moving deeper into the gaming industry with plans to take complete control of Mattel163, its mobile development joint venture with Chinese publisher NetEase. The agreement values the studio at $318 million and will see Mattel purchase NetEase’s 50 percent stake in the business.

The transaction is expected to close by the end of the first quarter, pending customary conditions. According to the company, more than half of the purchase price will be funded using Mattel’s share of the joint venture’s existing cash reserves.

'''Mattel’s Digital Strategy'''

The acquisition marks a significant step in Mattel’s broader push into digital entertainment and mobile gaming. By bringing Mattel163 fully in-house, the company aims to increase control over publishing operations and accelerate its presence in the global gaming market.

Mattel CEO and chairman Ynon Kreiz highlighted the strategic importance of the deal, stating it will "play an important role in [its] digital strategy and significantly enhance [its] capabilities in self-publishing."

Kreiz continued: "The Mattel163 team has done remarkably well building this business from the ground up and we look forward to welcoming them on board.

"Our portfolio of iconic brands lends itself perfectly to the digital world and the acquisition will strengthen our position and accelerate our presence in a large, high-growth market."

'''From Joint Venture to Full Ownership'''

Mattel163 was established in 2018 as a partnership between Mattel and NetEase, combining Mattel’s globally recognized intellectual property with NetEase’s experience in online game development and distribution.

'''More:'''[[News/Team Secret Expands to Vietnam|Team Secret Expands to Vietnam]]
}}

News/Mattel Will Acquire Mattel163 - Revision history

Andura at 11:35, 11 February 2026