Kia X LEC Partnership Extended

Kia X LEC Partnership Extended

Business

12 January 2024 17:08

KIA renewed its partnership with LEC. The partnership is extended for another 3 years. KIA logo will be displayed across events. The partnership began in 2018.

Charlie Allen, Director of Commercial Partnerships EMEA at Riot Games stated "Our partnership not only demonstrates Kia's commitment to esports, but it also contributes to the sustainability of the LEC as a whole. Strengthening key relationships such as this one enables us to remain at the forefront of innovation and creativity and continue bringing fun and enjoyable experiences to our fans."

Tags: Kia LEC

Share:

Sources:

Report mistake Submit news

Related news

View All

LEC Spring Split 2026 Guide: Roadtrips to Madrid and Paris, Best-of-Three Format and MSI Qualification Explained

TL;DR * The LEC Spring Primer 2026 kicks off March 28th with a best-of-three regular season running over seven weeks,...

More

Mar 09, 2026

LEC X LG UltraGear Partnership Extended

LEC announced a partnership extension with LG UltraGear. The partnership will span across 2024 and 2025 seasons. LG Ultragear is...

Business

Jan 15, 2024

LEC Format Changes Announced

Riot Games revealed some changes to LEC format. The modifications will encompass the consolidation of the LEC group and...

Business

Dec 06, 2023

Karmine Corp Acquires LEC Slot

French esports organization Karmine Corp is set to join the LEC. This move comes following Karmine Corp's acquisition of...

Business

Oct 19, 2023

Cloud9 Partners with KIA

Cloud9 announced a new partnership with KIA. The partnership will focus on the League of Legends roster. Parties will create...

Sponsorships

Oct 13, 2023