PUBG Partners with G-DRAGON

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01 September 2025 13:12

UBG Mobile prepares to launch a high-profile collaboration with the artist widely known as the "King of K-pop." The partnership is set to debut later this month and will include both in-game and real-world experiences for fans worldwide.

Krafton, the publisher behind PUBG Mobile, announced that G-Dragon will headline a special in-game event starting September 19. While specific gameplay details remain under wraps, the studio has teased that a full reveal trailer will be released soon, offering fans a closer look at what’s to come.

The collaboration was first revealed during a stop on G-Dragon’s new concert tour in Las Vegas, adding further excitement to an already high-profile return for the artist. Known for pushing boundaries in both music and fashion, G-Dragon’s involvement signals PUBG Mobile’s continued interest in blending pop culture with interactive gaming experiences.

Offline events are also part of the campaign, beginning with a special installation in Seongsu, Seoul—one of Korea’s trendiest neighborhoods. Additional real-world activations are expected to roll out in select cities globally, though specific locations and dates have yet to be confirmed.

“For many K-pop fans, the name G-Dragon is likely to provoke either excitement or eye-rolling,” reads part of the event's promotional messaging. “It’s hard not to have either extreme when it comes to an artist dubbed 'The King of K-pop,' but whatever else you can say about them, G-Dragon’s popularity is certainly not in doubt.”

Tags: PUBG

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