The Experimentation Group Revealed

The Experimentation Group Revealed

Business

18 October 2023 13:49

Former EA and King executives David Nelson, Tom Storr, and Phillip Black revealed The Experimentation Group. Nelson, former VP of portfolio games at King stated '"We had experiments, not conjecture, to prove it. We discovered what really mattered to our players. Now, we are bringing that process to the rest of the industry."" Black, stated "We're here to prove what science is and, more importantly, how science grows games. At this stage, the organisation hasn't explained its methodology or how its "science"

Tags: The Experimentation Group

Share:

Sources:

Report mistake Submit news

Related news

View All

LEGO PlayStation Set Leaked for December 2025: Classic Console, 1911 Pieces, $159.99 Price Tag

TL;DR * A reliable LEGO leaker has shared details of an upcoming official PlayStation console set, codenamed "LEGO Codename P...

Business

Mar 11, 2026

EA Lays Off Developers Across Battlefield Studios Including DICE, Criterion, Ripple Effect and Motive

TL;DR * Electronic Arts has confirmed layoffs across the Battlefield Studios group of teams, with developers at DICE, Criterion, Ripple...

Business

Mar 10, 2026

Steam Machine Still Targeting 2026 Release But Storage Shortages Create New Uncertainty

TL;DR * Valve has confirmed the Steam Machine is still planned for a 2026 release but acknowledged that memory and...

Business

Mar 09, 2026

Google Cuts Play Store Commission to 20% and Opens Door to Third-Party App Stores in Epic Games Settlement

TL;DR * Google has settled its legal dispute with Epic Games by restructuring its Play Store fees, reducing in-app purchase...

Business

Mar 06, 2026

Xbox Project Helix Revealed: Next-Generation Console Will Play Both Xbox and PC Games

TL;DR * Xbox has officially teased its next-generation console under the codename Project Helix, with CEO Asha Sharma confirming the...

Business

Mar 06, 2026