News/Team Vitality Reveals RushBee

Team Vitality Reveals RushBee

Business

30 April 2025 10:34

Esports organization Team Vitality has launched RushBee, a new marketing agency focused on helping brands connect with Gen Z and Gen Alpha through gaming, entertainment, and digital culture.

The agency will offer services across brand strategy, creative development, media planning, and experiential marketing. Its goal is to produce campaigns that are culturally relevant and platform-native, particularly for audiences active on Twitch, TikTok, and YouTube.

RushBee builds on Team Vitality’s experience in esports, content creation, and community building, but is positioned to work beyond the gaming sector. It will provide strategic consulting and campaign execution for brands looking to reach younger demographics through immersive and social-first experiences.

More:Zakazane Secures $1m

The agency is led by François-Xavier Roux, a former executive at M6 Music, Paramount Media Networks, and Endemol.

“Through RushBee, we want to channel the expertise we've developed in esports to service more traditional brands,” said Roux. “The high expectations of gaming and esports communities have pushed us to move faster, think sharper, and execute with greater precision than traditional agencies, especially when it comes to creativity and data.”

RushBee’s launch comes as brands increasingly seek to engage younger consumers through emerging digital platforms and gaming-adjacent culture.

Tags: Team Vitality

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Team Vitality Reveals RushBee

Business

30 April 2025 10:34

Tags: Team Vitality

Esports organization Team Vitality has launched RushBee, a new marketing agency focused on helping brands connect with Gen Z and Gen Alpha through gaming, entertainment, and digital culture.

The agency will offer services across brand strategy, creative development, media planning, and experiential marketing. Its goal is to produce campaigns that are culturally relevant and platform-native, particularly for audiences active on Twitch, TikTok, and YouTube.

RushBee builds on Team Vitality’s experience in esports, content creation, and community building, but is positioned to work beyond the gaming sector. It will provide strategic consulting and campaign execution for brands looking to reach younger demographics through immersive and social-first experiences.

More:Zakazane Secures $1m

The agency is led by François-Xavier Roux, a former executive at M6 Music, Paramount Media Networks, and Endemol.

“Through RushBee, we want to channel the expertise we've developed in esports to service more traditional brands,” said Roux. “The high expectations of gaming and esports communities have pushed us to move faster, think sharper, and execute with greater precision than traditional agencies, especially when it comes to creativity and data.”

RushBee’s launch comes as brands increasingly seek to engage younger consumers through emerging digital platforms and gaming-adjacent culture.

Share:

Sources:

Report mistake Submit news

Related news

View All

Team Vitality Benches "Hylissang"

Team Vitality announced that veteran support Zdravets “Hylissang” Galabov has been moved to the inactive roster, with Yasin “Nisqy”...

Transfer Market

Mar 07, 2025

Team Vitality Signs "MVL"

Team Vitality has announced the signing of Chess Grandmaster Maxime ‘MVL’ Vachier-Lagrave as the organization’s new professional chess player....

Transfer Market

Feb 12, 2025

Team Vitality Dominates The Weekend

Team Vitality achieved two major victories over the weekend, winning both Counter-Strike 2’s Intel Extreme Masters (IEM) Katowice 2025...

More

Feb 10, 2025

Team Vitality Signs "Pimp"

Former Counter-Strike pro player and current analyst Jacob ‘Pimp’ Winneche has joined Team Vitality as the organization’s official ambassador. In...

Business

Jan 30, 2025

Team Vitality Partners with ASUS ROG

Team Vitality has announced a two-year partnership with ASUS ROG, focusing on the organization's Counter-Strike 2 and VALORANT rosters. As...

Business

Jan 13, 2025