News/Roccat Brand to Disappear: Difference between revisions

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News/Roccat Brand to Disappear
Created page with "{{News |seo_title=Roccat Brand to Disappear |seo_keywords=Roccat |image=Roccatbrand.png |tags=Roccat |date=2024-04-19T16:08:37.000Z |sources={{NewsSource |source=Games Industry |url=https://www.gamesindustry.biz/turtle-beach-sunsets-roccat-label |article=News/Roccat Brand to Disappear }} |author=Andura |category=Business |content=Turtle Beach announced the removal of Roccat brand. The company stated that they want to go forward under one label...."
 
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The flagship keyboard series, the Vulcan line, featured Roccat's proprietary Titan Switch Optical switches, developed in-house. Hamburg based company was founded in 2006 by Renê Korte. Some of the most well-known products of Roccat will be labeled as Turtle Beach Vulcan II Max and Turtle Beach Kone. Roccat brand on all social media channels will also be labeled as Turtle Beach. Roccat PC peripheral brand will be integrated fully into parent company Turtle Beach.
The flagship keyboard series, the Vulcan line, featured Roccat's proprietary Titan Switch Optical switches, developed in-house. Hamburg based company was founded in 2006 by Renê Korte. Some of the most well-known products of Roccat will be labeled as Turtle Beach Vulcan II Max and Turtle Beach Kone. Roccat brand on all social media channels will also be labeled as Turtle Beach. Roccat PC peripheral brand will be integrated fully into parent company Turtle Beach.
More: [[News/ELO Agency Launched|ELO Agency Launched]]


The company officials stated ''"We want to bring a greater level of integration to our family of products across console, PC and simulation, we felt that time and resources would be best spent focusing under a single brand and creating a range of products that matter most to gamers."'''
The company officials stated ''"We want to bring a greater level of integration to our family of products across console, PC and simulation, we felt that time and resources would be best spent focusing under a single brand and creating a range of products that matter most to gamers."'''
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Latest revision as of 16:50, 19 April 2024







Roccat Brand to Disappear
Roccat Brand to Disappear

Business

19 April 2024 16:08

Turtle Beach announced the removal of Roccat brand. The company stated that they want to go forward under one label. German brand Roccat was acquired by Turtle Beach in 2019 for $19.2m. The brand has been under Turtle Beach umbrella since then, however, worked independently. The company had offices in Taipei and Los Angeles.

The flagship keyboard series, the Vulcan line, featured Roccat's proprietary Titan Switch Optical switches, developed in-house. Hamburg based company was founded in 2006 by Renê Korte. Some of the most well-known products of Roccat will be labeled as Turtle Beach Vulcan II Max and Turtle Beach Kone. Roccat brand on all social media channels will also be labeled as Turtle Beach. Roccat PC peripheral brand will be integrated fully into parent company Turtle Beach.

More: ELO Agency Launched

The company officials stated "We want to bring a greater level of integration to our family of products across console, PC and simulation, we felt that time and resources would be best spent focusing under a single brand and creating a range of products that matter most to gamers."'

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Dante Uzel
Esports & Gaming Journalist
Dante Uzel is an esports and gaming news journalist with eight years covering the industry. His work has appeared in publications including Game Life and The Game Post, and he currently reports for TwogNews and TwogPedia.