News/Gen.G X Idahoan Foods Partnership is Extended

Gen.G X Idahoan Foods Partnership is Extended

Business

02 October 2024 19:35

Gen.G Esports has announced an extension of its partnership with Idahoan Foods, focusing on the Potato Shreds snack. The collaboration will introduce the Shreds Gaming Lounge at the University of Kentucky, Boston University, and the University of Florida.

The Gaming Lounge will feature product giveaways, gaming stations, and a high-score competition, allowing students to sample Shreds products. Activations will occur over several days in October and November, coinciding with campus tailgate events.

Gen.G CEO Arnold Hur stated, “It’s been an incredible experience working with the Shreds team to use gaming to position the brand in an innovative way across the different college campuses we partner with. This is our second year – proving that when you’ve got a great product, gaming is an effective way to position a brand thoughtfully and authentically.”

More:Epic Games Files a Lawsuit Against Google and Samsung

Idahoan Foods, based in Idaho, initially partnered with Gen.G in August last year and aims to create engaging experiences for students through this expanded initiative.

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Gen.G X Idahoan Foods Partnership is Extended

Business

02 October 2024 19:35

Tags: Gen.G

Gen.G Esports has announced an extension of its partnership with Idahoan Foods, focusing on the Potato Shreds snack. The collaboration will introduce the Shreds Gaming Lounge at the University of Kentucky, Boston University, and the University of Florida.

The Gaming Lounge will feature product giveaways, gaming stations, and a high-score competition, allowing students to sample Shreds products. Activations will occur over several days in October and November, coinciding with campus tailgate events.

Gen.G CEO Arnold Hur stated, “It’s been an incredible experience working with the Shreds team to use gaming to position the brand in an innovative way across the different college campuses we partner with. This is our second year – proving that when you’ve got a great product, gaming is an effective way to position a brand thoughtfully and authentically.”

More:Epic Games Files a Lawsuit Against Google and Samsung

Idahoan Foods, based in Idaho, initially partnered with Gen.G in August last year and aims to create engaging experiences for students through this expanded initiative.

Share:

Sources:

Report mistake Submit news

Related news

View All

Gen.G Will Compete in FNCS

Gen.G is jumping back into the battle royale game with some serious firepower. The organization has signed North American standouts...

Transfer Market

Jan 09, 2026

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Gen.G, the multinational esports organization, has announced a new partnership with 13 universities across the United States as part of...

More

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Gen.G Partners with McDonald's for New Events

Gen.G is teaming up with McDonald’s to host Campus Takeover, a two-day esports and gaming career conference at Marymount University...

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Sep 17, 2025

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Gen.G Esports has etched their name into League of Legends Champions Korea (LCK) history after completing the 2025 Spring regular...

More

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Gen.G has announced a limited edition uniform to celebrate its participation in the upcoming League of Legends World Championship. The...

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