Porsche Partners with Overwatch Championship Series Major

Business

29 May 2024 18:53

Porsche has been selected as the Exclusive Automotive Partner for the inaugural Overwatch Championship Series (OWCS) Major at DreamHack Dallas, in USA. According to the release the German manufacturer will feature its electric Macan model and will also present the MVP award during the Major final.

DreamHack Dallas will take place the weekend of May 31st to June 2nd at the Kay Bailey Hutchinson Convention Center.

Ayesha Coker, Vice President of Marketing for Porsche Cars North America stated “This is the perfect setting for Porsche’s first partnership with an esports tournament, OWCS and festivals like DreamHack offer new avenues to inspire the gaming community and reach the next generation of drivers, showcasing incredible new cars, like the new all-electric Macan, at the same time.”

“Porsche's history of innovation and groundbreaking design are uniquely aligned with the Overwatch community’s passionate and tech-savvy fans,” said Jasmin Haasbach, VP, Global Brand Partnerships, ESL FACEIT Group DreamHack’s parent company. “We’re excited to bring these two celebrated brands together at DreamHack Dallas.”

Tags: Overwatch Porsche

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