ESL FACEIT Group Reveals New Partners

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Esl faceit.png
ESL FACEIT Group Reveals New Partners

Business

15 August 2024 20:51

ESL FACEIT Group has teamed up with Unilever, bringing several of its nutrition brands—Knorr, Pot Noodle, and Unox—into the spotlight at major esports events. This partnership will see these brands prominently featured during the 2024 and 2025 editions of IEM Cologne and Season 21 of the ESL Pro League, which kicks off in February 2025.

To launch the collaboration, Pot Noodle and Knorr will be highlighted during on-air broadcasts and will host interactive experiences at IEM Cologne, running from August 7th to 18th. Event activations will include opportunities for fans to win various prizes, such as merchandise and gaming peripherals, and engage with a custom Counter-Strike 2 map to earn exclusive in-game items and skins.

More:Aim Lab Partners with Logitech G

Jasmin Haasbach, Vice President of Global Brand Partnerships, Head of Europe at ESL FACEIT Group, stated “Unilever is home to some of the most iconic brands in the world, and we are proud to partner with them to further strengthen their commitment to esports. Collaborating with Unilever’s Nutrition brands contributes to the growth of esports and gaming communities, and emphasizes the significance of engaging with a diverse global audience digitally and in-person.”

Tags: ESL FACEIT Group
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Esl faceit.png
ESL FACEIT Group Reveals New Partners

Business

15 August 2024 20:51

Tags: ESL FACEIT Group

ESL FACEIT Group has teamed up with Unilever, bringing several of its nutrition brands—Knorr, Pot Noodle, and Unox—into the spotlight at major esports events. This partnership will see these brands prominently featured during the 2024 and 2025 editions of IEM Cologne and Season 21 of the ESL Pro League, which kicks off in February 2025.

To launch the collaboration, Pot Noodle and Knorr will be highlighted during on-air broadcasts and will host interactive experiences at IEM Cologne, running from August 7th to 18th. Event activations will include opportunities for fans to win various prizes, such as merchandise and gaming peripherals, and engage with a custom Counter-Strike 2 map to earn exclusive in-game items and skins.

More:Aim Lab Partners with Logitech G

Jasmin Haasbach, Vice President of Global Brand Partnerships, Head of Europe at ESL FACEIT Group, stated “Unilever is home to some of the most iconic brands in the world, and we are proud to partner with them to further strengthen their commitment to esports. Collaborating with Unilever’s Nutrition brands contributes to the growth of esports and gaming communities, and emphasizes the significance of engaging with a diverse global audience digitally and in-person.”

Share:Twitter.pngFacebook.pngInstagram.pngLinkedin.png
Sources:
Linkedin.png
Report mistake   Report-mistake-icon.png
Submit news   Submit-news-icon.png

Related News Icon Related news

View All
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Esports Engine, a subsidiary of ESL FACEIT Group, has reportedly laid off several employees, including those from ESL...

Business

Feb 20, 2025

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More

Dec 04, 2024

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ESL FACEIT Group and Anthros have announced a partnership from 2025 to 2027, making Anthros the Official Chair...

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Nov 21, 2024

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Sep 25, 2024

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