Playtika Acquires SuperPlay

Mergers and Acquisitions
19 September 2024 22:14
Playtika Holding Corp. has announced a definitive agreement to acquire Israeli mobile gaming company SuperPlay for $700m, with potential contingent payments of up to $1.25 billion based on financial performance. The deal is expected to close in the fourth quarter of 2024.
Founded in 2019 by former Playtika employees, SuperPlay has quickly gained traction in the mobile gaming sector with its successful titles, Dice Dreams and Domino Dreams, alongside two additional games in development. As of August, SuperPlay reported 1.7 million Average Daily Active Users.
SuperPlay co-founders Gilad Almog and Eyal Netzer will continue to lead the studio as an independent entity within Playtika.
"We see the acquisition of SuperPlay as a key move in strengthening Playtika's leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities," said Playtika CEO Robert Antokol.
More:ITB Shuffle Partners with Gjirafa50
The transaction involves an upfront payment of $700 million, with additional earnout payments contingent on SuperPlay's financial performance from 2025 to 2027. These payments are expected to be funded through Playtika’s operational cash flow.
Playtika has reassured stakeholders of its commitment to its quarterly dividend and capital return program. The transaction has been approved by the boards of both companies and is pending regulatory approvals and customary closing conditions.
Playtika, has announced a shift in its strategy. According to recent investors call it has decided to halt its search...
Mergers and Acquisitions
Feb 29, 2024
According to recent reports, Playtika will lay off more than 400 employees across the company. [[News/Playtika to Acquire Innplay Labs|The...
Hires
Jan 11, 2024
Playtika announced the acquisition of Innplay Labs. Playtika will pay $80m upfront however the acquisition cost can increase as much...
Mergers and Acquisitions
Sep 15, 2023
Krafton has acquired a controlling stake in Indian gaming studio Nautilus Mobile for $14 million. The all-cash deal, confirmed at the...
Mergers and Acquisitions
Apr 02, 2025

Mergers and Acquisitions
19 September 2024 22:14
Playtika Holding Corp. has announced a definitive agreement to acquire Israeli mobile gaming company SuperPlay for $700m, with potential contingent payments of up to $1.25 billion based on financial performance. The deal is expected to close in the fourth quarter of 2024.
Founded in 2019 by former Playtika employees, SuperPlay has quickly gained traction in the mobile gaming sector with its successful titles, Dice Dreams and Domino Dreams, alongside two additional games in development. As of August, SuperPlay reported 1.7 million Average Daily Active Users.
SuperPlay co-founders Gilad Almog and Eyal Netzer will continue to lead the studio as an independent entity within Playtika.
"We see the acquisition of SuperPlay as a key move in strengthening Playtika's leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities," said Playtika CEO Robert Antokol.
More:ITB Shuffle Partners with Gjirafa50
The transaction involves an upfront payment of $700 million, with additional earnout payments contingent on SuperPlay's financial performance from 2025 to 2027. These payments are expected to be funded through Playtika’s operational cash flow.
Playtika has reassured stakeholders of its commitment to its quarterly dividend and capital return program. The transaction has been approved by the boards of both companies and is pending regulatory approvals and customary closing conditions.


Playtika, has announced a shift in its strategy. According to recent investors call it has decided to halt its search...
Mergers and Acquisitions
Feb 29, 2024
According to recent reports, Playtika will lay off more than 400 employees across the company. [[News/Playtika to Acquire Innplay Labs|The...
Hires
Jan 11, 2024
Playtika announced the acquisition of Innplay Labs. Playtika will pay $80m upfront however the acquisition cost can increase as much...
Mergers and Acquisitions
Sep 15, 2023
Krafton has acquired a controlling stake in Indian gaming studio Nautilus Mobile for $14 million. The all-cash deal, confirmed at the...
Mergers and Acquisitions
Apr 02, 2025