DoubleU Games Acquires Paxie

Investments
06 January 2025 13:46
DoubleU Games, developer of social casino games, has announced an agreement to acquire Paxie Games, the Turkish studio behind Merge Studio: Fashion Makeover. The deal will see DoubleU Games acquire a 60% stake in Paxie Games for $27m at closing, with the remaining 40% to be purchased over the next three years, contingent on meeting certain financial targets, ensuring full ownership by the end of the third year. The acquisition will be financed through a mix of treasury shares and cash, and is expected to close in the first quarter of 2025.
This acquisition marks DoubleU Games’ strategic entry into the rapidly expanding Merge-2 genre. Paxie Games has garnered significant attention, achieving substantial downloads and revenue, and consistently ranking in the Top 5 within the genre, according to Sensortower data. Additionally, the acquisition will enable DoubleU Games’ popular titles to be played in Korea for the first time, a significant milestone for the company, which currently generates 100% of its revenue from international markets.
More:ESL Reveals 2026 Calendar
“We believe the acquisition of Paxie Games represents a significant move to secure an expanded portfolio of new mobile gaming titles, driving growth and unlocking new opportunities,” said Jay Choi, Chief Financial Officer.
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Investments
06 January 2025 13:46
DoubleU Games, developer of social casino games, has announced an agreement to acquire Paxie Games, the Turkish studio behind Merge Studio: Fashion Makeover. The deal will see DoubleU Games acquire a 60% stake in Paxie Games for $27m at closing, with the remaining 40% to be purchased over the next three years, contingent on meeting certain financial targets, ensuring full ownership by the end of the third year. The acquisition will be financed through a mix of treasury shares and cash, and is expected to close in the first quarter of 2025.
This acquisition marks DoubleU Games’ strategic entry into the rapidly expanding Merge-2 genre. Paxie Games has garnered significant attention, achieving substantial downloads and revenue, and consistently ranking in the Top 5 within the genre, according to Sensortower data. Additionally, the acquisition will enable DoubleU Games’ popular titles to be played in Korea for the first time, a significant milestone for the company, which currently generates 100% of its revenue from international markets.
More:ESL Reveals 2026 Calendar
“We believe the acquisition of Paxie Games represents a significant move to secure an expanded portfolio of new mobile gaming titles, driving growth and unlocking new opportunities,” said Jay Choi, Chief Financial Officer.


Blue Ocean Games, has officially launched with a $30 million investment fund aimed at supporting indie game developers at the...
Investments
Apr 23, 2025
Motorsport Games has announced a strategic investment worth $2.5 million (~£1.8 million), led by Delaware-based virtual reality (VR) technology...
Investments
Apr 16, 2025
Kameha Ventures has launched a €25 million ($27 million) fund aimed at supporting early-stage startups in the games technology sector. The...
Investments
Apr 01, 2025
Ubisoft has announced a significant step in its transformation, following a $1.25B investment from Chinese tech giant Tencent. This move...
Investments
Mar 28, 2025
G2 Esports has successfully closed a seven-figure Series B funding round, marking a significant milestone as the organization approaches...
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Mar 20, 2025