Mercedes-Benz to Sponsor 2023 League of Legends World Championship

Business

10 October 2023 15:09

Mercedes-Benz AG, was named as the official automotive partner of 2023 League of Legends World Championship. The event will be held in Seoul and Busan from October 10 to November 19.

Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales, stated “The dynamic and innovative mindset of the esports community aligns seamlessly with our brand's dedication to push boundaries and our pioneering cutting-edge technology. Together with our partner Riot Games, we look forward to being a part of this culture and create a memorable experience for our fans worldwide.”

Mercedes-Benz will sponsor the event for the fourth year in a row. Parties will launch a campaign called ‘The Hunt for Glory’ under the official motto of the Worlds 23: The Grind.

Tags: Mercedes-Benz League of Legends

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