GameSquare Holdings Inc. is making a deeper push into the world of digital assets, unveiling a strategic expansion of its Ethereum-focused treasury and launching a new program centered around income-generating NFTs. The move, announced Monday, represents a bold step toward integrating decentralized finance (DeFi) tools and Web3-native assets into its long-term capital strategy.
In a statement, the company confirmed that its Board of Directors has raised the cap on crypto treasury management from $100 million to $250 million, granting broader flexibility to scale its digital asset portfolio. As part of this expanded mandate, GameSquare has already acquired approximately 10,170 ETH—worth over $35 million—at an average cost basis of $3,592 per token.
“Our approach is designed to go beyond passive crypto exposure,” a company spokesperson said. “We’re focused on maximizing capital efficiency through Ethereum-native strategies that align with both our creative mission and financial goals.”
Despite the bullish announcement, GameSquare Holdings shares slipped more than 8% during Monday afternoon trading. However, retail investor sentiment on platforms like Stocktwits remained highly optimistic. Message volume surged over 100% in the past 24 hours, with sentiment metrics rating the stock as “extremely bullish” at 87 out of 100.
“This is a great opportunity, especially with crypto heating up again,” one user posted. Another called the move “the most forward-thinking step GAME has made all year.”
In addition to ramping up its ETH holdings, GameSquare is launching a $10 million initiative aimed at acquiring Ethereum-based NFTs and deploying capital into stablecoin-yielding DeFi protocols. The company is targeting annualized returns of 6% to 10%, aiming to convert its ETH reserves into a productive, yield-generating asset base.
More:GameSquare Secures $10m
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