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Content:	[[Companies/Gen.G\|Gen.G]] has partnered with Allvintage Wine, a Korean wine company, to introduce their own branded wines. This collaboration is a pioneering venture within the esports industry, diverging from the traditional partnerships centered around energy drinks and non-alcoholic beverages. The wines, comprising a Chilean red and a Chilean white, will be exclusively available in Korea. Allvintage Wine will facilitate distribution through designated pickup points across multiple cities in four regions of South Korea. '''More:'''[[News/Zephyr Mobile Acquired by Tripledot\|Zephyr Mobile Acquired by Tripledot]] Gen.G was established in 2017 under the name KSV eSports, founded by Kevin Chou and Kent Wakeford, who are also co-founders of the video game development company Kabam. They were joined by Michael Li and Phillip Hyun in forming the organization.

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