Editing News/Unity CEO on Runtime Fee

{{News
|seo_title=Unity CEO on Runtime Fee
|seo_keywords=Unity
|image=Unity Engine.JPG
|tags=Unity
|date=2024-11-18T15:24:41.000Z
|sources={{NewsSource
|source=Games Industry
|url=https://www.gamesindustry.biz/unity-ceo-addresses-decision-to-cancel-controversial-runtime-fee
|article=News/Unity CEO on Runtime Fee
}}
|author=Andura
|category=Business
|content=[[Companies/Unity|Unity]] CEO Matthew Bromberg addressed the controversy surrounding the company’s runtime fee and explained why it took a year to reverse the decision. Speaking at GamesBeat Next 2024 in October, Bromberg revealed that addressing the runtime fee was his top priority after being appointed CEO in May.

He explained that his first step was to travel worldwide to meet with Unity’s partners and customers. "I wanted to ask folks how they were connecting with us and, specifically, how the runtime fee had affected them," Bromberg said. "What did they think was the best way for us to fix it?" He noted that the feedback was clear: while people valued Unity as a partner, they were frustrated by the lack of consultation and the proposed charging model.

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In response, Unity entered an extensive consultation period with its community, which ultimately led to the reversal of the runtime fee decision. Bromberg acknowledged the delay in announcing the change, stating, "Many people were surprised how long it took us to announce the reversion, but how we did it was as important to me, if not more so, than what we were going to do."
}}