News/Esports World Cup Partners with Adidas

Esports World Cup Partners with Adidas

Business

21 June 2024 10:32

The Esports World Cup Foundation and adidas have announced a new partnership for the upcoming Esports World Cup in Riyadh, Saudi Arabia.

According to the release, adidas will serve as the official merchandise sponsor of the event, providing exclusive, co-branded premium kits for esports athletes, ushers, and other crew members. The partnership aims to support tournament participants in their "quest for victory" during the event, scheduled to run from July 4th to August 25th, 2024.

The Esports World Cup will feature a total prize pool of $60m across various games including Call of Duty: Modern Warfare III, Call of Duty: Warzone, Tom Clancy’s Rainbow 6 SiegeApex Legends, Counter-Strike 2, Dota 2, EA Sports FC 24, Fortnite, Free Fire, Honor of Kings, League of Legends, Mobile Legends: Bang Bang, Overwatch 2, PUBG Battlegrounds, PUBG Mobile, ESL R1, Rocket League, StarCraft II, Street Fighter 6, Teamfight Tactics, TEKKEN 8, and Apex Legends.

More:Esports World Cup Partners with KitKat

Bilal Fares, SVP & General Manager Middle East, North Africa, Ukraine, Central Asia, and The Caucasus, adidas stated “Our return to Riyadh underscores our commitment to this dynamic community. This collaboration highlights adidas’ dedication to the Kingdom’s growing gaming scene and our ongoing exploration of sports and entertainment.”

Tags: Esports World Cup Adidas

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Esports World Cup Partners with Adidas

Business

21 June 2024 10:32

Tags: Esports World Cup Adidas

The Esports World Cup Foundation and adidas have announced a new partnership for the upcoming Esports World Cup in Riyadh, Saudi Arabia.

According to the release, adidas will serve as the official merchandise sponsor of the event, providing exclusive, co-branded premium kits for esports athletes, ushers, and other crew members. The partnership aims to support tournament participants in their "quest for victory" during the event, scheduled to run from July 4th to August 25th, 2024.

The Esports World Cup will feature a total prize pool of $60m across various games including Call of Duty: Modern Warfare III, Call of Duty: Warzone, Tom Clancy’s Rainbow 6 SiegeApex Legends, Counter-Strike 2, Dota 2, EA Sports FC 24, Fortnite, Free Fire, Honor of Kings, League of Legends, Mobile Legends: Bang Bang, Overwatch 2, PUBG Battlegrounds, PUBG Mobile, ESL R1, Rocket League, StarCraft II, Street Fighter 6, Teamfight Tactics, TEKKEN 8, and Apex Legends.

More:Esports World Cup Partners with KitKat

Bilal Fares, SVP & General Manager Middle East, North Africa, Ukraine, Central Asia, and The Caucasus, adidas stated “Our return to Riyadh underscores our commitment to this dynamic community. This collaboration highlights adidas’ dedication to the Kingdom’s growing gaming scene and our ongoing exploration of sports and entertainment.”

Share:

Sources:

Report mistake Submit news

Related news

View All

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The Esports World Cup Foundation (EWCF) has announced a strategic partnership with Tencent, naming Tencent E-sports as its official partner...

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The Esports World Cup Foundation has announced a three-year partnership with game developer Smilegate for its first-person shooter, Crossfire. As part...

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