AESF Partners with AEG

AESF Partners with AEG

Business

16 December 2024 14:47

The Asian Electronic Sports Federation (AESF) has entered into a multi-year partnership with sports and live entertainment giant AEG. The three-year collaboration will see the two companies work together to host and promote esports events across major cities in Asia, as well as facilitate talent exchange programs for esports players. The partnership will also focus on areas such as sponsorships, ticketing platforms, hospitality management, and technology applications.

AEG, based in Los Angeles, California, is a prominent player in the sports and live entertainment industry, known for managing events for major sports franchises like the LA Kings (NHL) and Eisbären Berlin (hockey). The company owns and operates some of the world's top sports and entertainment venues, including The O2 in London, the Crypto.com Arena (formerly Staples Center) in Los Angeles, and the Mercedes-Benz Arena in Berlin.

More:Game of the Year Revealed

AEG has also made significant moves in the esports sector. In 2016, the company formed a partnership with ESL, now part of ESL FACEIT Group, and in 2017, it invested in the North American esports organization Immortals. In addition to its event management activities, AEG is also heavily involved in sales, strategic partnerships, and providing ticketing solutions in the sports and entertainment industries.

Tags: AESF

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AESF Partners with AEG

Business

16 December 2024 14:47

Tags: AESF

The Asian Electronic Sports Federation (AESF) has entered into a multi-year partnership with sports and live entertainment giant AEG. The three-year collaboration will see the two companies work together to host and promote esports events across major cities in Asia, as well as facilitate talent exchange programs for esports players. The partnership will also focus on areas such as sponsorships, ticketing platforms, hospitality management, and technology applications.

AEG, based in Los Angeles, California, is a prominent player in the sports and live entertainment industry, known for managing events for major sports franchises like the LA Kings (NHL) and Eisbären Berlin (hockey). The company owns and operates some of the world's top sports and entertainment venues, including The O2 in London, the Crypto.com Arena (formerly Staples Center) in Los Angeles, and the Mercedes-Benz Arena in Berlin.

More:Game of the Year Revealed

AEG has also made significant moves in the esports sector. In 2016, the company formed a partnership with ESL, now part of ESL FACEIT Group, and in 2017, it invested in the North American esports organization Immortals. In addition to its event management activities, AEG is also heavily involved in sales, strategic partnerships, and providing ticketing solutions in the sports and entertainment industries.

Share:

Sources:

Report mistake   

Submit news   

Related news

View All

AESF Partners with AIPS

The Asian Electronic Sports Federation (AESF) has announced a new partnership with the Asian branch of the International Sports Press...

Business

Sep 16, 2024

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The Asian Electronic Sports Federation (AESF) has extended its partnership with the Asia-Pacific Broadcasting Union (ABU). According to release ABU...

Business

Feb 29, 2024

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May 02, 2025

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Just a day after its significant legal victory over Apple, Epic Games has announced a new set of features...

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May 02, 2025

GTA 6 Delayed Again

Rockstar Games has officially delayed the release of Grand Theft Auto VI, pushing the launch date to May 26, 2026....

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