China Monetization Changes Canceled

China Monetization Changes Canceled

Drama

24 January 2024 15:38

China appears to have reevaluated its controversial proposed regulations that targeted monetization and engagement tactics in the gaming industry.

The draft of these proposals, initially published on the National Press and Publication Administration (NPPA) website in December, has now been taken down. As previously reported, the suggested regulations included bans on commonly used microtransactions and incentive-based rewards, such as daily log-in rewards and incentives for repeat or first-time spenders.

Following the release of the draft, share prices for major China-based gaming companies, including Tencent and NetEase, experienced significant declines.

Tags: China

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China Monetization Changes Canceled

Drama

24 January 2024 15:38

Tags: China

China appears to have reevaluated its controversial proposed regulations that targeted monetization and engagement tactics in the gaming industry.

The draft of these proposals, initially published on the National Press and Publication Administration (NPPA) website in December, has now been taken down. As previously reported, the suggested regulations included bans on commonly used microtransactions and incentive-based rewards, such as daily log-in rewards and incentives for repeat or first-time spenders.

Following the release of the draft, share prices for major China-based gaming companies, including Tencent and NetEase, experienced significant declines.

Share:

Sources:

Report mistake   

Submit news   

Related news

View All

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Drama

Jan 03, 2024

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China unveiled preliminary guidelines to curb extravagant spending on online gaming, representing the latest effort by the ruling Communist Party...

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Esports Charts revealed a new analytical service called DoHuya, which will share the statistics of viewer activity on, DouYu and...

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Electronic Arts (EA) is laying off between 300 and 400 employees in a significant restructuring effort, according to a report...

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