Gen.G Launches GenRang Wine

Business

21 June 2024 10:32

Gen.G has partnered with Allvintage Wine, a Korean wine company, to introduce their own branded wines. This collaboration is a pioneering venture within the esports industry, diverging from the traditional partnerships centered around energy drinks and non-alcoholic beverages.

The wines, comprising a Chilean red and a Chilean white, will be exclusively available in Korea. Allvintage Wine will facilitate distribution through designated pickup points across multiple cities in four regions of South Korea.

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Gen.G was established in 2017 under the name KSV eSports, founded by Kevin Chou and Kent Wakeford, who are also co-founders of the video game development company Kabam. They were joined by Michael Li and Phillip Hyun in forming the organization.

Tags: Gen.G

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