MENA-3 Market Grows

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News/MENA-3 Market Grows







MENA-3 Market Grows
MENA-3 Market Grows

Business

07 February 2024 13:49

According to a recent report by Niko Partners, the MENA-3 games market, comprising Saudi Arabia, the United Arab Emirates, and Egypt, witnessed a notable 7.8% year-on-year increase, reaching $1.92b in 2023. Projections indicate a further rise to $2.65b by 2027.

Saudi Arabia emerged as the primary revenue generator, contributing over half of the region's income, followed by the United Arab Emirates (31.9%) and Egypt (10.5%). This growth surge is attributed to heightened investments from both public and private sectors, coupled with substantial disposable income across the region and a growing demand from its youthful population.

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Dante Uzel
Esports & Gaming Journalist
Dante Uzel is an esports and gaming news journalist with eight years covering the industry. His work has appeared in publications including Game Life and The Game Post, and he currently reports for TwogNews and TwogPedia.